OUR AGENCIES

Hearts & Science

At Hearts our mission is to create transformational growth for our clients.

Omnicom Media Group created Hearts & Science 5 years ago to be the group’s high growth agency brand. Hearts is Fit For the Future: built in the digital age, with a different DNA, and with agility at its core.

We are one of the fastest growing agencies in the UK and in five years we have grown to $3.3billion in global billings working across hundreds of clients including GoCompare, AT&T, Peloton, Warner Media, Ocado, Audible, and many more across the globe.

Our agency values and culture enable our people to be Fit For the Future.

At Hearts we:

• Challenge Conventions
  The media landscape and how people engage with it is constantly changing, so we constantly challenge the status quo, looking for where new opportunities lie to ensure that our clients stay ahead of the curve.
• Celebrate Difference
  Alternative points of view are essential to understanding the world around us and lead to the daily collision of perspectives that creates fresh ideas and new ways of solving problems.
• Love Collaboration
  The ampersand in our name is there for a reason. We get the best outcomes when we work together whether within the agency, with our clients, media owners or other agencies and partners.
• Are Always Positive
  We are optimistic and excited about the challenges each day brings and our clients feel energised when they work with us. We are proactive and provide our clients with new ideas, stimulus and trends.

MG OMD

MG OMD was established in 1990 as a challenger media agency (Manning Gottlieb Media), helping our clients to use media to unlock their competitive advantage and deliver innovative, effective and award-winning work and campaigns that create difference that matters. MG OMD is the second-largest media agency in the UK and recently won Global and Media Agency of the Year. In addition, we are the most awarded media agency in both the history of the IPA Effectiveness Awards and Thinkbox’s TV Planning Awards and are currently Media Week’s Agency Partner of the Year for the third consecutive year and is Campaign’s Global Agency of the Year, Media.

With over 500 employees working across some of the UK’s leading brands including the John Lewis Partnership, Virgin Media O2, British Airways, Specsavers, HM Government, LNER, Sony Pictures, and Age UK; it is our people who ultimately make the award-winning difference. So, true to our ethos, we work hard at creating a spirit and atmosphere that inspires our people to be considerate, honest, and professional whilst also being stimulating, imaginative, and inspirational. We want people who are great to work with, fun to be with, and who genuinely care; about each other, our clients, our media partners, and doing great work.  In return, we provide an amazingly collaborative culture, where open communication and an unwavering commitment to diversity of thinking, diversity of background, and diversity of skillsets runs through everything we do. All backed up by the highest standards of training, development, and support in the industry; so much so, that we have attained IPA (Institute of Practitioners in Advertising) CPD Gold Accreditation for the 12th year running and maintained our CPD Platinum Accreditation for the 7th consecutive year, showcasing our commitment to continuous professional development. We were also featured in the Sunday Times Best Places to Work List for 2023 & 2024.

OMD

OMD UK is one of the UK’s largest media agencies, with over 35 years of history. We represent some of the world’s most famous brands, including PepsiCo, McDonald’s, Barclays, Channel 4, Lidl and Compare the Market. We have built a reputation of outstanding partnerships, with over 70% of our clients having been with us for 5+ years.

We are Cannes Lions Media Network of the Year and consistently deliver award-winning work, picking up golds from events such as the Media Week Awards, Performance Marketing Awards and Thinkbox TV Planning Awards. The agency is driven by our highly decorated leadership team, led by CEO Suzy Ryder.

But what keeps us at the forefront of the industry is our continued investment in our people. As one of the founding agencies to gain the People First Promise accreditation from the IPA, as well as having Platinum status for the Continuous Professional Development of our people, OMD is a place for long and varied careers.

We passionately believe that our agency should look and feel like Real Britain, representing all of the diverse communities that make up the UK today. We walk the talk with our award-winning research project, The Real Britain Series, which shines a light on the most marginalised and misunderstood communities in the UK and crucially, informs our work. We’re extremely proud that our workforce is 75% more diverse than the industry average.

PHD

We have three offices in the UK: PHD UK (with offices in London & Manchester) and a PHD EMEA Team, also based in London.

WHO WE ARE

PHD started life as the challenger agency and today, we continue to challenge what it’s possible for a media agency to achieve, and across three decades, PHD has grown into a global media agency leader.

We deliver transformative growth by helping our clients outthink, outpace, and outgrow their competition — with intelligence connected across a next-generation network — that brings everything and everyone together.

Our culture of thought-leadership, creativity, and innovation is the reason why PHD was the most awarded media agency in the world in 2023 and is the holder of the two most prestigious UK media awards, winning the Grand Prix’s at both the Media Week Awards 2023 and Campaign Media Awards 2024.

OUR PEOPLE

PHD is an IPA CPD Platinum accredited agency because we see our people as our biggest asset. We spend a lot of time ensuring our people not only enjoy their jobs but also get the chance to evolve their careers through constant learning and development.

We are also the sole media partner of the Marketing Academy and through this partnership, we can offer additional external training and development through their virtual campus while giving at least one PHDer the chance to join their scholarship programme each year.

DE&I AT PHD

At PHD, we believe celebrating diversity & inclusion is the job of all who work here. We have dedicated, passionate people who run PHD DE&I teams and contribute to our parent group’s initiatives, as well as a larger group of agency folk who ensure a positive experience for all who work here. From celebrating cultural moments such as Diwali and Valentines, to personal moments such as birthdays and new babies.

In the last 12 months we have reduced our Gender Pay Gap to 0% and 48% of our entry-level hires in 2023 were talent from underrepresented backgrounds.

DRUM

DRUM are Omnicom Media Group’s award-winning branded content, partnerships and entertainment agency that helps ambitious brands create their own cultural signals; things with real value for people that cut through the clutter.

Headquartered in London with offices in locations across Europe, Asia-Pacific, LATAM and forthcoming in the US, DRUM creates content and partnerships that join the dots between media, entertainment, creativity, and culture to enable brands to create meaningful connections with their audiences.

From producing original entertainment formats for brands (or commissions for broadcasters via our Studios division) to social content innovation or partnerships with media owners, talent and streaming platforms, DRUM provides clients with creative, production, and project management capabilities to help them create impact in the spaces that ads can’t.

Our network of 130 (45 in the UK) thinkers, creators, negotiators, and makers have talent and capabilities that go beyond traditional advertising. We hire cultural mavens who soak up the world outside of the office and bring it into their work and have diverse skills and backgrounds from the worlds of advertising, brands, TV, music, rights holders and sponsorship.

As a result, DRUM is one of the most awarded and successful content agencies in the business, having been awarded Content Agency of the Year three times in the last six years, multiple Cannes Lions – including x2 awards in Entertainment & Entertainment For Music in 2021 and in 2022 our first International Emmy for Best Documentary.

Fuse

Fuse is a global sports and entertainment agency.  Founded in 2008, our founder David Pinnington completely disrupted the sponsorship agency landscape when he built an agency that was integrated into media and backed up by data.  Since then, Fuse has grown into a global agency and industry leader.

Through our integrated operating model, we’re able to offer a formidable agency solution: a one stop shop combining sport and entertainment expertise with in-house strategic, creative and activation output, all delivered with industry leading service level commitments, good governance, and transparency.  It’s why we’re trusted by some of the world’s biggest brands to drive business impact through partnerships.

We are committed to creating an agency that is passionate, driven and lives by our shared values in an environment that allows individuals to thrive in their careers.

OMG Unite

OMG UNITE is a leading diversity and inclusion driven agency specialising in Multicultural, LGBTQA+ and Disability marketing. We’ve been redefining the foundations within mainstream advertising to help produce media, content and marketing that is authentically inclusive and representative of the fastest growing communities in the UK. Committed to disrupting the traditional client brief, we have been able to move our clients from unconscious exclusion to conscious inclusion by utilising our team’s cultural lenses and analysing metrics that have been ignored for so long.

OMG UK

OMG UK promotes collaboration across its OMD, MG OMD, PHD and Hearts & Science agencies, leveraging the best of the OMG network at every opportunity. Our cross-agency oversight and combined scale help drive best practice, unlock new strategic value for our clients and provide and develop specialist products and services for future scaling and differentiation.

OMG UK has a range of central teams working to provide full service digital solutions, creative content and partnerships, investment, and media intelligence and has over 350 experts based in London and Manchester.

This blend of creativity and performance provided by our agencies and the services from OMG allows us to create competitive business advantage, accelerate growth and drive transformation for our clients.